Types of Software >> Email Marketing
Email Marketing Software
Email marketing software can help you keep in touch with customer and prospective customers alike. Best of all, today's email marketing programs make the entire process easier than it has ever been. Here's what you need to know about these software products and the companies who make it.
How This Software Works
When you hear the phrase email marketing software used today, it usually refers to an email management program hosted by a third-party vendor. In other words, it's typically not the kind of software you would install on your own computer. Instead, you would sign up for the services of an email marketing provider, and you would use those services to create your sign-up forms, manage your list, distribute your email campaigns, and track results.
When you sign up for a service like those listed below, you will access to all the tools needed to conduct an email marketing program. Among other things, you will be able to:
- Create newsletter sign-up boxes to place on your website
- Easily manage your email list
- Create HTML emails for distribution, or upload one you've already created
- Distribute your email campaign through the company's website
- Track results from each campaign (open rate, bounce rate, clicks, etc.)
Email marketing services offer different tools and features, but all of them provide the five basic items listed above. By using a third-party hosted service such as this, you are eliminating the need to use your own web servers for mass email distribution. This is another key benefit of these services.
A Form of Permission-Based Marketing
All of the reputable companies who make email marketing software will have some kind of anti-spam policy. Generally, these policies state that you cannot use their services to send unsolicited commercial email. You may only use their services to send emails / newsletters that have people have signed up for (permission-based marketing). So if you're looking for a software program to help you send spam emails, you'll have to visit another website. We do not advocate the kind of "marketing," and neither do the email marketing companies listed below.
Companies Who Make Email Marketing Software
Here is a short list of companies that offer services like those described above. We are not endorsing any of these companies, but merely presenting them for your consideration. These are some of the more popular email marketing services and software providers.
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We Welcome Email Software Reviews & Articles
We hope these email marketing software reviews and articles help you choose the right software program for your business. If you have your own software review or article that you'd like to submit, you can do so on this page.